Intro - A Practical Digital Marketing Guide for Small Business
Understanding Your Audience
Social Media Marketing Basics
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The Importance of Social Media Marketing
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Using Facebook for Business
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Using Instagram for Business
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Leveraging LinkedIn for Networking
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Social Media Business Trends for Small Business
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What makes content engaging?
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How to write posts with purpose (awareness, engagement, conversion)
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Overview of content pillars: Educate, Engage, Excite
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Digital 2025 Data Report
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Bonus Content: Short Videos Content
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Quiz time!
Email Marketing Essentials
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What is EDM and why is it important for small businesses?
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Key types of email: promotional, relational, transactional
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Building Successful Email Campaigns
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Platforms like Mailchimp and how to get started
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Tips on subject lines, formatting, and calls to action
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Building your first email campaign - Practical exercise
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Quiz time!
Introduction to SEO
Getting Started with AI in Digital Marketing
