Digital Marketing Foundations: A Practical Guide for Small Business
Embark on your journey to mastering digital marketing essentials.
This course is designed specifically for small businesses, solo traders, builders, painters, plasterers, landscapers, and tradespeople across New Zealand and Australia.
Learn practical strategies to boost your online presence, find more customers, and grow your business sustainably.
The Course
The Course:
This course isn’t just for office-based businesses.
It’s crafted for builders, painters, plasterers, landscapers, electricians, handymen, and solo operators who want to stand out online but don’t have a big marketing budget or agency support.
You’ll learn:
- How to market your business online, even with limited time and resources.
- How to build a strong reputation through social media and Google.
- How to create simple, effective websites and profiles that attract new customers.
- How to use SEO to appear when local customers search for services like “plasterer near me” or “landscaping Auckland.”
No jargon. No unnecessary theory. Just practical steps that help you get more quotes, more calls, and more jobs.
What you will learn
When designing this course, I placed myself in your shoes as a small business owner who knows how overwhelming digital marketing can seem at first.
You also understand the importance of having a strategy in place for your business.
I considered real people, busy professionals who don’t have hours to spend figuring out marketing.
That’s why I’ve broken everything down into bite-sized, manageable lessons, with a focus on real-world application.
Each lesson will be:
- Bite-sized and easy to act on.
- Focused on real-world marketing that suits industries like building, painting, landscaping, and property services.
- Designed to help you win more local business without feeling overwhelmed.
By the end, you’ll know:
- How to target local customers looking for trades and services in your area.
- How to use free tools like Google Business Profile to get found.
- How to create content (even if you hate writing) that positions you as a trusted expert.
Curriculum
- The Importance of Social Media Marketing
- Using Facebook for Business
- Using Instagram for Business
- Leveraging LinkedIn for Networking
- Social Media Business Trends for Small Business
- What makes content engaging?
- How to write posts with purpose (awareness, engagement, conversion)
- Overview of content pillars: Educate, Engage, Excite
- Digital 2025 Data Report
- Bonus Content: Short Videos Content
- Quiz time!
- What is EDM and why is it important for small businesses?
- Key types of email: promotional, relational, transactional
- Building Successful Email Campaigns
- Platforms like Mailchimp and how to get started
- Tips on subject lines, formatting, and calls to action
- Building your first email campaign - Practical exercise
- Quiz time!
Your instructor
I'm Bruna Keller. I’ve spent the last decade helping businesses across New Zealand and Australia grow their presence online — from boutique cafés to local builders and landscapers.
I know that marketing for tradies and small businesses is different — you don’t want fluff, you want leads, phone calls, and real customers.
That’s why this course is practical, affordable, and built with small businesses in mind.
Some career highlights include:
- Presenter and Chair at the New Zealand Social Media Forum (SOMO) in 2023, reflecting leadership and recognition in the digital marketing industry.
- Invited by major financial brands across New Zealand and Australia to design and deliver tailored digital marketing training programs.
- Extensive technical expertise using tools like Moodle, Microsoft, and Apple platforms to create training that's practical, accessible, and easy to apply.
- Hands-on experience with CRM systems like HubSpot, CMS management, and LMS platforms to enhance user learning experiences.
I'm known for breaking down complex marketing concepts into simple, actionable strategies that you can immediately apply to your business or career.